Creating a buzz for bee charity

Brixham marketing specialist Michelle Roberts is hoping to create a buzz for a British bee charity. Michelle, who recently launched her own business The Creative Marketer, has created designs for one of her newest clients, the British Beekeepers Association.

She said: “They wanted to develop two different campaigns to help raise money to fund the research and education that is needed to help stop the decline of the honey bee. As they are one of the smaller charities in the UK, it’s been thoroughly rewarding helping them raise awareness and generate some of the much needed funds to help save our bees. They are already beginning to see an increase in donations and are hoping for much more to come.”

Michelle has worked with big names including Suttons Seeds, Stovax, Bluechip Holidays and Debenhams.

After 17 years experience in marketing, she decided to take the plunge and set up her own business.

She said: “For as long as I can remember I have always loved art, design and as my career developed I was intrigued by what drives individuals to make a purchasing decision or action based on what they see. It’s a bit scary but I am passionate about providing SMEs with a professional service that will help them grow their business and doesn’t break the bank.”

Original story Herald Express. Reproduced by kind permission of author/publisher.